Alibaba: All Eyes On A Single Segment NYSE:BABA
Livestreaming e-commerce tends to satisfy impulsive purchases instead of planned or urgent ones. Livestreaming’s return and refund ratio is high, which we think is inherent to its nature, as it’s built on impulse purchases. This makes it difficult for brands to solely rely on such a channel in the long term. With its 4-star rating, […]
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